Online marketing in fast paced, constant changing Internet Era

Just after registering this blog on wordpress, I was thinking more about broad categories and subjects I wish to write in this blog which are central to online marketing which lead me to define online marketing first.

Online Marketing (from Wikipedia):

Internet marketing, also referred to as online marketing or Emarketing, is the marketing of products or services over the Internet.

Further, Marketing is defined as a societal process that is needed to discern consumers’ wants; focusing on a product/service to those wants, and to mould the consumers towards the products/services.

Good traits of a successful blog:

1. Well targeted readers/ clear niche

I have seen many blogs who write everything and anything, well that’s actually a fun out of having a personal blog but there are tons of blogs specific to a particular subject or a niche.

2. Product offering

Need to have a well thought subject/ category/ product before starting a blog. Needless to say that you must enjoy writing and have authority on the subject.

3. Know your competitors

Keep an eye on other blogs who offer same subject and target same niche readers. You will definitely get some more ideas to write on and you get the pulse of trend and what readers like.

4. Have some targets set with clear timeline

“Begin with the end in mind” – a Stephen Covey’s second habit of highly successful people. Where do I see my blog after a year? At least have this short term goal. Write it down in a post and save as a draft. It will remind you every time you see the dashboard.

5. Keep passion alive to keep blog live

Don’t let your spirit down. It takes a while to create a reader base, to grow blog posts consistently. In my previous blog it took 3 months to get Page rank 4. Important thing is to keep the passion alive, dedicate at least daily 30 min. to blog activity and keep patience.