Apart from the basic things needed on blogging mentioned in my previous post on online marketing, you need to have knowledge on following things as well to set you apart from other bloggers.
1. Knowledge of HTML
HTML stands for Hyper Text Mark up Language. This is very basic language that defines the web page. All browsers understand this language and define formatting of text, image, alignment, font type, image placement, image URL and many more. There is lot more what browser does but widely used HTML tags will help you place your custom images, basic alignment and formatting of text.
2. Image editing
Blog post with Images makes a lot of difference. A picture is worth thousand words, which not only describe lot more and better then a paragraph. Little knowledge on photo editing gives you an extra edge, as on number of occasions you just might want to lower the size of image or crop, resize, edit color, resolution or make your own out of it. There are many image editing software for novice users to professionals like Adobe Photoshop and Adobe Image Ready.
3. Search engine and SEO
Search engine is utmost important and primary source for directing readers to your blog. Your blog should be user friendly for major search engines to analyze and sort your post contents. Your blog should be optimized for search engine.
Search Engine Optimization is a big jargon and in-depth subject. There are tons of Search Engine optimization techniques to learn and implement. Often search engine algorithms get changed and reflect in different Page Rank of websites and blogs.
To begin with make your self clear about categories and tags you can insert with your blog posts. Tags are major keywords which describes your blog post is all about. In later stage I will describe each technique in detail to help you take your blog to higher page view level.
4. Online Marketing methods
There are number of ways you can market your blog depending on type, stage and size of your blog. I have listed some of widely used methods to jump start page hits.
- Associated Marketing
- Affiliate Marketing
- Social Marketing
- Viral Marketing
- Press release programs
- Using blog directories
- Using Google tools
There are many more and lot of innovative methods come up all the time to promote your blog. Later I will explain each marketing methods in-depth with examples. Keep reading this blog. Better subscribe by email or in a reader.
There are ways you can monetize your blog with these online marketing methods and there are good sites who offer handsome money depending on your blog status and performance data.
5. Your blog platform
If you are planning for blogging seriously and ready to spend little money better have your own domain and web-space. This will give you your own authority and less dependability on other free blog platform providers like Blogger or WordPress.com
Or you may start with these free platform providers initially and sooner move to your own domain. There are losses associated with this movement but you are not spending anything initially.
6. Your blog content
The single most important factor which differentiates blogs is its original content. Its contents, contents and contents which will create your loyal reader base and will set you apart from your competition.